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Increase awareness about the launch of Rowbots

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To create a campaign to launch the Rowbots brand. Our goal was to shine a spotlight on the brand’s mission/values, the benefits of becoming a member of its community and establishing its energetic and lively tone of voice.


With rowing being an integral part of global superstar Gareth Bale’s training routine, our campaign centred around how he trains mentally and physically - representing the ultimate workout. We populated this hero talent with British rowing Olympian Will Satch, the Rowbots’ Head Trainers and a selection of influencers to deliver launch videos and photo assets. In conjunction with the lead brand video, we captured the humorous and relaxed nature of Gareth in BTS footage, allowing us to gather additional fun, emotive and spontaneous assets for the brand to share.