Increase education and awareness amongst new consumers in the UK and EU of the Genies community
Challenge
Genies have carved out a stronghold in the US and came to us to instigate their venture into the UK & European market - keen to kick this off with leading sporting talent. They didn’t just want a player on the pitch, they wanted a local personality to educate new consumers as to the benefits of becoming part of the Genies community, along with amplifying the launch of their animated keyboard.
Solutions
Using our expansive network of talent, we appointed Patrice Evra who not only has an extensive and relevant following but exemplifies the Genies brand values. We worked with both the brand and talent to secure a mutually beneficial partnership and built a strategy and content plan that would not only resonate with Patrice’s following but would in turn drive back media value and returns to both the brand and the talent.
