Always On:
Increase awareness of the Blondies Kitchen brand in the UK
Challenge
Blondies Kitchen want to generate mass awareness of their brand in the UK.
Solutions
We continually gift a variety of influencers, including athletes, celebrities and content creators across the UK, a range of their products that are available to order online at Blondies Kitchen.
We choose culturally relevant influencers who have an affinity with the brand. Through this strategy we now have a close selection of talent who regularly post on socials and are constantly building on this.
Product Launch:
Increase social conversation and awareness around a new at-home product launch
Challenge
Blondies Kitchen are the first milk and cookie bar in the UK. They have strong retail presence in the likes of Selfridges, Bicester Village and pop up shops in Old Street and Carnaby Street. However when the pandemic started, they needed to pivot the business and focus on increasing their online presence and e-commerce sales.
Solutions
To drive social conversations and drive revenue we implemented Blondies Kitchen with their first influencer program. Our strategies were centered around building a relatable community providing audiences with their guilty pleasures to enjoy whilst they faced the lockdown measures that were in place. Along with this we wanted influencers to honestly review and showcase them preparing their newly launched DIY cookie kits.