Identifying the right talent is essential to the success of a
brand's campaign. It isn’t just about their number of followers,
for us, it’s about shared values, levels of engagement,
relevance of their audience and compelling content.
Armed with insights and analytics, we have a global network of talent, which ranges from the globally recognisable talent, the emerging tastemakers, along with the micro talent influencing their niche communities.
We use rich data sources, social listening tools and analytics to track audience demographics, growth and collaborations to identify and rank content creators and talent on a global scale.