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Influencer marketing Vs User Generated Content

At New Stance, we recognise the power of user-generated content (UGC) and Influencer Marketing in promoting a brand or product. These strategies have been gaining popularity among our clients in recent years, and for good reason.

User Generated Content (UGC)

User generated content refers to any content created by users or customers, rather than the brand or company itself. This includes reviews, photos, videos, and social media posts. Studies have shown that UGC can be highly effective in building brand trust and engagement with customers. A survey by Crowdtap found that 92% of consumers trust UGC more than any other type of advertising. Additionally, a study by Olapic revealed that UGC can drive up to a 29% increase in website conversion rates.

Influencer Marketing

On the other hand, involves partnering with individuals who have a significant following on social media or other platforms. These individuals, known as influencers, promote the brand or product to their followers. Influencer marketing is known to be highly effective in reaching new audiences and increasing brand awareness. A survey by found that influencer marketing generates an average return on investment (ROI) of £4.01 for every £1 spent. Additionally, a study by Rakuten Marketing found that influencer marketing campaigns can deliver an 11X higher ROI compared to traditional digital marketing.

We understand the key differences between UGC and Influencer Marketing. UGC is created organically, while influencer marketing requires a formal partnership between the brand and the influencer. UGC is often unplanned, while influencer marketing typically involves a structured campaign with specific goals and metrics.

We believe that both UGC and influencer marketing can be highly effective in promoting a brand or product. UGC can help to build trust and engagement with customers, while influencer marketing can help to reach new audiences and increase brand awareness. That’s why we often recommend a combination of both tactics to our clients, as a way to maximize their reach and impact.

At New Stance, we stay at the forefront of the industry, constantly exploring and utilising the latest strategies and technologies to deliver exceptional results for our clients.